USA

The tide is flowing south west as Tide Services, franchisor of the Tide Laundromat and Tide Cleaners brands, has signed a milestone 50-unit franchise agreement with CMG Companies, one of the United States’ top multi-unit franchise operators. As one of the largest franchise commitments in the out-of-home laundry sector –alongside another major Tide deal announced last year – this agreement significantly accelerates Tide Laundromat’s expansion in the Southwest United States.

This agreement builds on Tide’s momentum in modernising the laundromat experience with smart auto-dispensing washers, premium detergents and streamlined services designed for convenience and efficiency. The new locations will roll out in key Southwest metro areas.

“With CMG’s proven track record in multi-unit franchise development, they are the ideal partner as we scale our footprint and redefine the laundry experience,” said Andy Gibson, CEO of Tide Services. “This agreement underscores our commitment to delivering efficient, high-quality laundry solutions to more communities and reinforces the strength of our franchise model.”

Headquartered in Dallas, CMG Companies operates over 500 franchise locations across multiple industries, including quick-service restaurants, retail and hospitality. The firm is ranked among the top 15 multi-unit operators in the US, with a track record of successfully growing national brands.

“The laundromat industry has been around for decades, but much of it remains outdated and fragmented,” explained Navin Nagrani, principal at CMG Companies. “By combining Tide’s cutting-edge technology with our expertise in multi-unit operations, we’re bringing a smarter, more convenient laundry solution to market. This partnership represents not just a business opportunity, but a chance to modernise an essential service for communities nationwide.”