INTERNATIONAL
Hall 8, Stand D42
White towels are an absolute must for the hospitality industry, says Kreussler, and white workwear only looks good when it really is white. However, there are challenges which the company has worked hard to overcome.
Challenge number one is due to colour transfer, the build up of pigments and improper care which can leave whites looking grey in just a few washes. This can be prevented and even reversed, says Kreussler.
Challenge number two is when the brightener originally added to the textile degrades. Drying too hot or for too long can reduce whiteness as well as causing discoloration as the brightener is destroyed.
Challenge number three is that with the proliferation of LED lighting, especially in hotel bathrooms, towels are not looking so good. LED lighting makes whites appear grey and scruffy to the human eye.
Now Kreussler has developed Ottalin Blanc Premium that combines a selection of brighteners to make whites sparkle brightly under LED lights and in natural daylight. According to Ganz up to more than 270 is achieved on the first wash with the effect increasing with every further wash. Kreussler says that Ottalin Blanc Premium not only enhances the perceived and measurable whiteness of textiles, it can even surpass the original degree.
