UAE
Gulf Laundrex Linen Care Expo in Dubai will provide a platform for the laundry market to showcase its latest innovations that will aid in the conservation of resources.
Jayaraman Nair, chairman, VIS Exhibitions and Conferences, organiser of Middle East Cleaning Technology Week, said, "The show aims to draw attention to creating a sustainable future by bringing leading laundries and suppliers under a single umbrella and providing them with a platform to showcase the latest innovations in the market."
Dr. Helmut Eigen, senior chemist and managing director of Kreussler Textile Care Division, who will be exhibiting at the Expo, said that going green does not only mean doing what is right for the environment. "Going green allows you to operate more efficiently and reduce your costs."
According to an MIT survey, a third of companies now say that the adoption of sustainable practices adds to their profitability, with 25% of companies citing "improved innovation in products and services" as one of the top benefits they derived from sustainable practices. Hotels and central laundries are increasingly adopting green practices to conserve resources, reduce their costs, gain a competitive advantage, improve customer loyalty, and increase brand value.
The expo – part of the Middle East Cleaning Technology Week – is described as the region’s biggest show dedicated to the laundry and drycleaning industry and takes place on 13 – 15 November in Halls 1, 2 & 3 of the Dubai International Convention & Exhibition Centre in Dubai.
GREEN THEME: Dr. Helmut Eigen, senior chemist and managing director of Kreussler Textile Care Division, who will be exhibiting at the Expo
