UK
Specially embroidered bathrobes from Mitre Linen’s Vienna and Sandringham collections were recently provided to cast and crew of the new ‘9 to 5 The Musical’, as well as special guests including Dolly Parton and Kylie Minogue, after Mitre were approached by the Ambassador Theatre Group.
Mitre Linen turned around 224 bespoke bathrobes, each featuring the ‘9 to 5’ logo, in just a few days in time for the gala launch of the show.
“For the official opening night of 9 to 5 in the West End, we were looking for something bespoke, luxurious and fun to give to our cast, crew and guests as gifts,” said Arthur Jones, marketing director at the Ambassador Theatre Group. “The bathrobes that Mitre produced for us – embroidered with our show’s logo – exceeded our expectations in terms of quality, were produced to an impressively tight deadline and were received with a huge amount of enthusiasm from everyone – including the Queen of Country herself, Dolly Parton, and special guest Kylie Minogue.”
Kate Gough, Mitre Linen general manager said: “It was an honour for Mitre to be asked to produce a range of embroidered bathrobes for the cast, crew and special guests at the gala launch of ‘9 to 5 The Musical’. We wish the entire company the very best of luck during the run and trust that the bathrobes keep them warm during scene changes.”
NINE TO FIVE: Actress Amber Davis wears one of the robes
