Alex Reid is to distribute Stainstop, a stain protection and waterproofing product for garments, loose covers, carpets and curtains. The distribution rights cover drycleaning units in Britain, Ireland, France and Holland. The system is mostly applied using a spray device, though it is also possible to apply the water-based protector inside drycleaning machines. Alex Reid will supply a 5-litre water-based solution suitable for most garments, a 5-litre solvent-based pack suitable for shrinkable items and leather, and spray applicators.