Alexander Seitz, joint managing director, says: ‘We are very excited about securing the GreenEarth licence as we have been associated with GreenEarth and the detergent developments surrounding its successful acceptance since 2000 when we first saw the product in America.

He explained that perc has been the dominant cleaning solvent but has been under severe and sustained attack by the Green Party and the environmental lobby for some years.

Setz as master licensor for GreenEarth hoped to win over these strong and effective defenders of the environment to an acceptance of the solvent as an efficient, effective and non-hazardous cleaning agent, both for the consumer and for the people working in the clothes-care industry.

“The GreenEarth process will help our customers to build bigger and more profitable businesses by introducing the GreenEarth system of garment and textile care to their customer base.”

Seitz looks forward to a very busy time at Texcare International this year and welcomes all interested cleaners to see the true benefits of the GreenEarth cleaning system.