USA
After decades representing the Southwest Drycleaners Association (SDA) with its iconic cowboy hat logo, the Board of Directors has decided to usher in a fresh, modern look for the organisation. At the March SDA Board meeting, the directors voted to adopt a new logo that marks the beginning of a new era for the association.
The logo redesign process began last fall with an open competition that generated 38 submissions. “We were thrilled with the creativity and enthusiasm from our community,” said John Rothrock, Chairman of the SDA Logo Committee. “Entries came from a variety of sources, including drycleaners, their family members, graphic artists, and even a talented high school student. After much discussion, we chose a fresh, clean design that reflects both our association’s identity and the industry we proudly represent.”
SDA President Fran Stone-Beale said: “We added the tagline ‘Connecting Cleaners’ to our logo because this is the focus of our association. We are committed to uniting dry cleaners in our association, building relationships and providing resources through these connections.”
Who is the artist behind the new SDA logo? Maria Teresa Ribera is a commercial engineer specialising in international marketing and has an MBA in business management.
This new logo represents the SDA’s forward-looking vision, said the Association, while honouring its rich history in the drycleaning community. With its contemporary design, the logo is poised to make a lasting impression as the SDA continues to grow and evolve.
