The business sessions open on Friday 15 January when Chris Considine and Lee Tomlinson explain the “WAYMISH problem – Why Are You Making It So Hard … for me to give you my money?” and advises businesses on avoiding appearing apathetic to their customers.
On Saturday John Jantsch sets out small business strategies that include advertising, public relations and referral marketing in “Attracting New Customers the Duct Tape Way”.
In “An Ounce of Prevention: Avoiding Employee Lawsuits” on Sunday January 17, labour and human-rights attorney Steve Morelli shows how drycleaners could risk accusations of discrimination and explains simple steps to avoid legal action.
