The award has been devised and organised by Initial, the leading Belgian provider in workwear, linen, floorcare and washroom services.

Entrants will be asked to create and develop an image workwear collection for a specific business sector. The inaugural 2007 theme “Dinner & Serve” requires competitors to design an extensive collection of garments for the hotel and catering sector. The overall winner will also receive a cash prize of €10,000.