Johnson Cleaners has appointed Jacey Moore as marketing director with responsibility for co-ordinating all customer communication through in-store, offline and digital channels.

Moore, who sits on the company’s board, will lead a five strong team to help grow sales and profitability by attracting additional customers and increasing retention of established business.

She joins after five years as the head of brand and proposition marketing at Premier Farnell, where she was responsible for raising customer numbers and building brand associations.