The country is slowly but steadily becoming aware of the importance of correct hygiene and cleanliness and the show marks another positive step in this direction.

The show sponsors included international companies such as JohnsonDiversey and Eureka Forbes which acts as a distributor for Ecolab. Both companies were exhibiting in the laundry section, displaying chemicals and total solution packages.

The benefits of ozone technology for washing were demonstrated by Akash.

Cleaning equipment was also on show, much of it imported by representatives of Italian manufacturers.

Outsourcing is becoming the mantra of the Indian market and this opens up tremendous opportunities for the laundry sector. However international experts, a more professional attitude among operators and the availability of training programmes for prospective entrepreneurs are needed before a serious industry develops.