William Fisher, DLI CEO, will open the conference on Thursday morning. The session includes a presentation on “Marketing through social networking using Twitter/Facebook” by John Zimmerman. Norman Way of Puritan Cleaners will lead an open discussion with cleaners using Twitter/Facebook.

Frank Kollman will discuss OSHA and labour laws under the new administration. The afternoon session features a marketing session with Milt Chortkoff who will share techniques to attract and retain customers. Friday opens with “Guerrilla Marketing In 30 Days” by Al Lautneslager and the conference ends with a round table discussion.