With effect from 1 December, Bittner will be responsible for managing Alliance Laundry’s brands, which include Speed Queen, UniMac, Huebsch, Ipso and Cissell, through a team of national sales managers and their respective regional sales managers. He will also oversee pricing, budgets, forecasts, sales promotional activity and distributor development.

Jeff Brothers has served as an important and respected leader in the commercial laundry industry for more than 35 years. He participated in three major acquisitions and the integration of those companies resulting in significant market share, sales and profit growth.