INTERNATIONAL
Leading hotel and spa textiles supplier, BC SoftWear, has entered into a new distribution partnership with BeiYang Crea8tive (Shanghai), China. BeiYang Crea8tive is the Chinese representative of both Ellisons and German treatment bed specialist Gharieni. BeiYang is also the exclusive distributor of Thermabliss products including the Lava Shells in China, Hong Kong, Macau and Taiwan. Established 14 years ago, Beiyang’s team of global experts delivers spa tools, products and services to globally renowned spa centres throughout China.
As a spa solution company from concept to operation, Beiyang Crea8tive has this year worked on design consultancy for Maha Spa, the new brand under Adrian Zecha, founder of Aman Resorts. The team is also consulting on the forthcoming spa at the second Waldorf Astoria hotel in Shanghai and the Italian-themed Luna Lake Spa in Ningbo.
Sam Cooke, BC SoftWear’s sales director, said: “We’re thrilled that spas and hotels in China will now have access to BC SoftWear’s full range of products thanks to our new collaboration with BeiYang Crea8tive. It’s an honour to partner with such a well-connected team, who fully appreciates our exclusive range and are on board with our aim of helping spas and hotels to save money while offering their customers the very best quality.”
In 2020, Beiyang Crea8tive initiated its Fengtai Project to help facilitate comprehensive transformations of spa enterprises in China. Through defined strategies, advanced concepts and distinctive brand attributes, Beiyang Crea8tive seeks to cultivate locally impactful and unique spa brands. The Fengtai Project has been launched in Shanghai, Changchun, Xi'an, Zhangjiagang and Ningbo.
Lynhuang, CEO of Beiyang Crea8tive, pictured, has worked in the spa industry for 15 years, and been involved managing and designing spa brands for more than 30 spa projects in China. “My ambition is to bring enduring value and expert knowledge to China's spa industry,” she said.
“Beiyang Crea8tive are focused on creating genuine value within the spa field. We are pleased to introduce BC SoftWear’s high quality products to the Chinese market. Their supreme quality towels and spa linens will make a big difference to the brands we work with. We believe their range of towelling products and unique treatment bed sheets will prove to be extremely popular in our market.
“Partnering with BC SoftWear will allow us to provide innovative, cutting-edge solutions and the finest luxury towels and linens to the flourishing of the wellness industry.”
