USA
Continental Girbau Inc. has changed its name to Girbau North America (GNA), according to president Mike Floyd.
Spearheaded by Girbau Global Laundry Solutions (Girbau) – the parent company of the North American subsidiary – the name change to Girbau North America provides a clearer representation of the company and its brands, he said.
“As a company, GNA has grown significantly in terms of product offerings, distributor reach, markets and end users since first established in 1995 as Continental Girbau Inc,” said Floyd. “We feel – as Girbau North America – the company better illustrates its broad scope in both product offerings and services area.”
The name change helps eliminate any brand/company name confusion, said Floyd. “This will ultimately strengthen our brands and make them more identifiable,” he added.
Girbau North America’s brands, which remain unchanged, include Continental Girbau, marketed to vended, commercial and on-premise laundries; Express Laundry Center, marketed to vended laundries; Girbau Industrial, marketed to industrial laundries; Sports Laundry Systems, marketed to athletic laundries and health clubs; OnePress Ironers, marketed to commercial and on-premise laundries; and Poseidon Textile Care Systems, marketed to fabricare and drycleaning operations.
The name-changing initiative also impacts Girbau’s other 15 subsidiary companies across the globe, which are now named, simply, Girbau.
