USA
TRSA, the international organisation for garment and linen rental laundries, has formed a strategic partnership with Infinite Laundry to promote the benefits of reusable textiles and general industry services.
The agreement, announced at the end of February, will help both organisations to develop and implement data-driven, targeted marketing initiatives to reach both textile service companies and their customers.
TRSA president & CEO Joseph Ricci said that the partnership with Infinite Laundry offers TRSA a wide range of marketing, social media and exclusive communication channels to reach targeted users of textile services and reusable textiles. At the same time, Infinite Laundry will be able increase its overall presence in the industry through specific advertising opportunities.
