The organiser of this yearly event stresses the growing importance of this exhibition for all sectors of the hospitality industry. It says that Turkey’s tourism business is growing. In 2009 it attracted 27million visitors and 30% of these came directly to Antalya, a region that has 2,072 hotels and accommodation centres.

The 2010 event attracted 227 exhibiors and 27,657 professional visitors attending an event that covered 30,000 square metres.

The 2011 event is expected to be even larger with over 300 national and international exhibitors, 30,000 professional visitors and a floor space of 35,000 square metres.