Recent research by the supermarket chain revealed that drycleaning vouchers were in demand from its Clubcard customers.
Customers will be able to redeem Reward tokens that can be used throughout the Johnson’s network of 480 drycleaning stores.
The Tesco Clubcard was launched in 1995 and the scheme has a base of over 15 million active customers throughout the country.
Mel Cheung-Turner, marketing director at Johnson Cleaners, said: “We are committed to rewarding our loyal customers and the Clubcard Rewards scheme is a great way of making sure that consumers are getting a great deal on their drycleaning.”
Johnson Cleaners is currently completing a national £6million programme to convert its entire estate to GreenEarth technology by 2012.
