The European operation will be headed by Marty Brucato, an ex-pat American and long serving member of the drycleaning industry, currently living in Paris. Brucato will be responsible for all aspects of the launch including sales, technical support, administration and setting up a distribution network.

Rynex Technologies Europe plans to establish its headquarters in Ireland.

Rynex 3E has been developed jointly with Equinox and is an environmentally friendly solvent that has been designed to replace the three main options – perc, hydrocarbon and silicone solvents.

It is based on P-Series glycol ether chemistry and is described as a “unique” blend of 100% biodegradable ingredients. The company claims it has virtually no toxicity and is not mutagenic, bio-accumulative, persistent or dangerous to aquatic species.

Rynex 3E has been tested at several independent European laboratories and is said to clean as well as perc while meeting EU regulations on non-flammability.