The management team, which is now led by second-generation members of the Girbau family, revealed that it planned to achieve this expansion through three main strategies.
First, the company wants to attract new business from high volume laundries such as those in hotel chains and large industrial operations.
Second, it wants to persuade laundries with low-speed washers to replace them with Girbau’s high-speed machines.
Third, Girbau plans to expand and improve its after-sales service by encouraging a closer relationship with customers.
This growth strategy coincides with the group’s launch of a heavy-duty ironing system and the consolidation of its Series 6 industrial washer-extractors.
