Seitz’s slogan “The Fresher Company” describes its approach to drycleaning, wetcleaning and washing. The company’s strategy involves more product development to offer customers total solutions to their problems and all-round service.

Seitz will display three new products, under the name odoSorb, all designed to eliminate rather than mask odours.

The range includes Polysol odoSorb, a pre-brushing agent for use with perchloroethylene; Preclin odoSorb, a drycleaning activator for perc and hydrocarbon, and a universal odour neutraliser spray.

To meet the growing demand for shirt services, Seitz has developed Mega power powder and Viva power fluid. These can be used separately, or in combination to give outstanding wash results at 40°C, without any pre-brushing. The highly concentrated formulae allow low dosage levels as well as savings in packaging, transport and storage.